A/B testing for websites.
Simple, fast, affordable.

  • You get self-service A/B testing software.
  • You get to launch an A/B test today.
  • No credit card required during trial.
  • Full service / Enterprise traffic support.
  • No PhD required. No budget request needed.


$49 /mo
billed annually or
$59 month-to-month
  • 10,000 A/B tested visitors
  • Launch unlimited A/B tests
  • Unlimited collaborators
  • Funnel reporting
  • URL targeting
  • Unlimited Email Support


$149 /mo
billed annually or
$179 month-to-month
  • 40,000 A/B tested visitors
  • Launch unlimited A/B tests
  • Unlimited collaborators
  • Funnel reporting
  • URL targeting
  • Unlimited Email Support


XL Plans: 2 million A/B tested visitors cost $5,100/month (paid annually). Puffin.io is the most cost effective A/B testing platform ever.

Getting more done
with less clicks

We made A/B testing fast.

No more bloated features. Only the essentials. Just a few clicks and your A/B test can be launched today.

We made A/B testing simple.

No more three-hour trainings. No more nervous clicks with a convoluted navigation. Puffin.io doesn’t require training.

We made A/B testing cost-effective.

No more budget requests to run an A/B test – you can hire an extra engineer from the money we save you.

We believe in making things useful.

Puffin.io works for you. Pure utility from an A/B testing tool. Useful by only focusing on what matters.

We believe speed wins.

The speed of iteration provides a competitive advantage. Puffin.io increases your velocity to learn more about your end users.

We believe a product should be agile.

‘A product that has less – not more’. If you get excited by the value of speed, agility, and execution, you will love Puffin.io.

How It Works

Go from A/B testing idea, implementation, to real time A/B testing results - in just a few moments.

How It Works

Frequently Asked Questions

Can I start without a credit card?

Yes. Select the free account option. Launch an A/B test today with Puffin.io for free.

Can we run unlimited A/B tests?

Yes. Launch as many A/B tests as you like. You can launch unlimited A/B tests at the same time.

Do we pay extra for more people?

No. Add as many people as you need. The price never changes when you add more people to Puffin.io

What is an A/B tested visitor?

Puffin.io only charges you for the number of visitors who enter an A/B test you launch.

What if I go over my traffic limit?

You will not incur overage fees. Puffin.io enables you to upgrade or downgrade anytime.

What if we need help?

Puffin.io provides support for any reason. Implementation, A/B testing ideas, we are here always.

How does the 30 day trial work?

Billing of your credit card happens after the 30 day period. Launch as many A/B tests as you like.

Need more than 30 days?

We are happy to extend your trial. Need more time? Send us an email and we can extend your trial.

Can we cancel at any time?

Yes. Cancel at any time. If you paid annually, we will refund any unused months. You are never locked in.

Puffin.io is perfect for any type
of website A/B testing

You can A/B test your landing pages, lead forms, shopping cart funnel, onboarding funnel, buttons, headlines, hero images, page redesigns and more.

Puffin.io is inspired by making an A/B testing tool fast, simple, affordable. We like to challenge ourselves by making things simple. Attending training to launch an A/B test, isn’t simple. We get excited by less. Not more. And we know you might be looking for a swiss-army knife. But we are far from that, we are a samurai sword.